100% online
MBA with Data Analytics

Become a sought-after specialist
in data-driven success

Apply By

10 June 2024

To Start

24 June 2024

  • icon_timer_white Minimum programme length: 12 months
  • icon_money_white Fees: £7,500

Get further information on your degree

Why Abertay?

University of the Year for Teaching Quality *

Top 10 in the UK for Student Satisfaction **

Top 10 in the UK for Student Satisfaction with Teaching, Course and Feedback ***

95% of graduates in full-time work or study within six months of graduating

100% online, with six
starts per year

Pay per module

* Times and Sunday Times Good University Guide, 2021 | ** NSS, 2020 | *** Guardian University Guide, 2020

Steer yourself towards success with our MBA with Data Analytics

The business world is becoming increasingly data-driven, with many organisations now using the power of data to work efficiently and maximise success. Information is gathered at a growing rate, from customers and competitors, and specialists who understand how to harness data effectively are highly sought-after.

Throughout this MBA with Data Analytics, you will evaluate business information and examine how it can be used to its best effect. Alongside this, you will gain a thorough grounding in the management discipline as a whole, developing your skills in leadership whilst gaining knowledge on the intricacies of business.

With six starts a year, you're not tied to the traditional academic year and can begin your studies within weeks. You can also learn in either full-time or part-time study modes, so you can fit this MBA degree around your current commitments, and boost your employability without taking a costly study break.

Steer yourself towards success with our MBA with Data Analytics

What you'll learn

This MBA programme will give you the skills and knowledge needed to develop your career and progress into senior leadership positions within organisations that have data at the core of their operations.

You will develop an in-depth knowledge of the benefits of being a data-driven leader, and will develop your ability to communicate key findings to stakeholders across a business in a clear and confident manner.

On successful completion of this MBA with Data Analytics, you will be able to:

Evaluate and use complex and large data sets, and interpret analytical findings for a range of business decision-making situations


Demonstrate critical understanding and integration of management and leadership knowledge within a local and international context


Select and apply appropriate tools and techniques to different problem situations in meeting strategic organisational aims


Critically appraise complex business and financial risks, and manage strategic challenges in regional and global contexts, and provide recommendations for innovation and business transformation


Synthesise multifaceted information and communicate in a concise, professional manner to inform decision making


This module provides an in-depth understanding of the theoretical underpinnings and the practical implications of international approaches, models and regulations of managing people in a global context. Through this module you will examine the different models of international human resource management, the major employment policies of multinational companies and the problems that arise when operating in different countries.

Managing a project is akin to managing a micro-organisation. Everything is there – handling budgets, managing people, leading change, analysing and treating risk, dealing with contractors, managing stakeholder expectations, and overseeing all aspects of the project. In this module you will use various tools and techniques to help understand what is going on in your project and to ensure that you develop a quality product, service or process that is delivered on time, in budget and to specification.

This module equips you with an understanding of the complex nature of leading and managing people when implementing and evaluating change in organisations. The relationship between task, people and technology will be analysed in the context of organisational change. Factors that necessitate change and the main indicators of change are critically analysed. Different approaches to leadership are examined, as are alternative models of organisational change.

Within this module, you will learn how to critically analyse the accounting approaches that go towards the creation of financial accounts and budgeting. You will also develop the skills necessary to evaluate common financial control mechanisms and tools to help with financial decision making.

Generating useable data for decision making is a task that needs an awareness of many factors. To be able to do this you need to firstly understand the question being asked and then the data that you possess. Do you have all the data you need? If not, how will you find it? How will you clean it? How will you process it and present it in a way that is beneficial to the decision maker? All these technical questions will be answered in this module.

This module enables you to gain an in-depth understanding of and critically evaluate contemporary issues in marketing, from a theoretical and practical perspective. Given the fast-changing nature of contemporary digital marketing practice and of the context in which it takes place, the module explores recent developments and emerging issues in the field to provide you with an up-to-date, evidence-based perspective on digital marketing and its broader societal implications.

This module will examine the strategic implications of using data in different areas of the business. You will look at new sources of information, such as social media, and how these can be used to gain a better understanding of our potential and current stakeholders, the business environment and your own organisation. You will also examine some of the challenges of data management such as laws protecting individual’s data and moving data between different legal jurisdictions. Additionally you will explore some of the technological advances that are helping organisations to collect and interrogate data, such as artificial intelligence.

To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets. The way in which organisations attempt to develop such competitive advantage constitutes the essence of their strategy. This module considers the impact of current and emerging economic, political, digital and cultural factors and the relationship between strategy, stakeholder expectations and organisational performance. The strategic implications of e-business and the resulting digital transformation is also discussed.

This is the capstone to the MBA programme. The focus of this capstone will be directly related to any pathway you have studied. Regardless of which MBA you have taken, what you are assured of is a project which will be directly related to an authentic business challenge and you will be able to deepen your knowledge in the area you want to concentrate on.

This module is designed to introduce you to research methods and statistical analysis. Theoretical, historical and statistical concepts are taught using both quantitative and qualitative techniques that allow you to put theory into practice and conduct an in-depth research project.

This is your opportunity to shape the project you will undertake in the capstone module. In the research methods module, you will have learnt different approaches to undertaking a research project and these will help guide you in your management investigation.

Who our MBA with Data Analytics is suited to

This online MBA with Data Analytics is suited to working mid-level professionals who are aiming to take the next step in their career and progress into a leadership position. This degree is taught with an international outlook, so it is ideal for individuals who are currently in, or hoping to move into, global organisations.

As this degree is taught part-time, you can continue to work in your current role, earn while you learn, and apply your learnings to your current position to boost progression opportunities as you develop your skills.

Who our MBA with Data Analytics is suited to

Potential career paths for this MBA with Data Analytics

With more businesses than ever now using data to predict future success, this MBA degree will prepare you for data-driven leadership in a wide range of industries.

  • Business Analyst
  • Strategic Insights Analyst

Entry requirements for home and international students

To study this MBA, you must have:
  • An undergraduate or postgraduate degree (or equivalent qualification), plus at least two years of relevant work experience in a professional, managerial, or supervisory role
  • At least three years of relevant work experience in a professional, managerial, or supervisory role
English language requirements:
  • IELTS 6.0 and equivalents

Start dates

We have six start dates a year, so you can begin your studies within weeks.