Results for Category: Blog

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Enhancing the customer journey: post-purchase stages and touchpoints

Oct 14, 2024

How aware are you of an individual customer’s path to purchasing a product, and beyond? After all, customers rarely purchase on a whim. Gaining a deep understanding of how your c...

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Business and brand strategies to build customer loyalty

Sep 6, 2024

Customer loyalty refers to the ongoing willingness of a customer to engage with a business – buying their products, using their services, choosing them over competitors – over ...

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The role of technology in modern business administration

Aug 1, 2024

In today’s highly competitive, globalised, ever-changing, and often-volatile business environment, digital transformation is a necessity rather than a luxury. The last few years,...

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How to create an effective customer journey

Jul 26, 2024

In today’s competitive business landscape, understanding and optimising the customer journey is paramount for conversions and success. Having a well-crafted customer journey that...

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Adapting the customer journey to changing consumer behaviours

Jul 12, 2024

It would be an understatement to say that consumer behaviour changes rapidly – in the words of McKinsey, it is ever-evolving and always surprising. This means that customer journ...

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