Abertay University
Ben Nancholas
Ben Nancholas is a higher education content specialist with a passion for creating engaging and impactful content. With over 8 years’ experience in the sector, he has worked with renowned institutions such and the University of Surrey and Portsmouth. Ben’s expertise lies in creating compelling content that resonates with current and prospective students, faculty members, and all major stakeholders in the higher education sector. Throughout his career, Ben has developed a diverse range of content including website copy, articles, white papers, email campaigns and newsletters.
Latest articles
What is a limited company?
Oct 13, 2023
Limited companies are businesses that are structured as legally separate entities from their owners. This means that a limited company is, from a legal standpoint, like a person. I...
Managing marketing assets for better, lower cost campaigns
Oct 5, 2023
Well targeted, creative marketing communications is a must for business across all sectors, from financial services, through to health and education. But, how can marketing manager...
What is industrial marketing management?
Sep 7, 2023
What is industrial marketing? Industrial marketing refers to the process of marketing products or services to another company within an industrial market. In contemporary terms, it...
Successful business models to inform strategy and drive value
Jul 17, 2023
Staying relevant in today’s modern business environment requires businesses to be innovative, resilient, adaptable and forward-thinking: it’s a case of keep up, get ahead, or f...
What is deep learning?
Jul 10, 2023
Deep learning is a rapidly expanding area of artificial intelligence (AI) that powers some of technology’s most well-used and ambitious applications, from Apple’s Siri and Amaz...