Abertay University
Ben Nancholas
Ben Nancholas is a higher education content specialist with a passion for creating engaging and impactful content. With over 8 years’ experience in the sector, he has worked with renowned institutions such and the University of Surrey and Portsmouth. Ben’s expertise lies in creating compelling content that resonates with current and prospective students, faculty members, and all major stakeholders in the higher education sector. Throughout his career, Ben has developed a diverse range of content including website copy, articles, white papers, email campaigns and newsletters.
Latest articles
What is customer relationship management?
Nov 13, 2023
Today’s organisations cannot afford to operate in unproductive and inefficient ways. Forward-thinking entrepreneurs and business leaders must invest time in finding innovative wa...
Integrating innovation into an agile environment
Nov 13, 2023
The modern business landscape is evolving rapidly, and in this environment, organisations face a near-constant challenge to stay competitive and drive growth. Within this context o...
Sales forecasting: why is it often inaccurate and what is the solution?
Oct 26, 2023
Sales forecasting is critical to business growth and success. It provides insight into projected future revenue, changing demands and emerging trends, and helps inform both short-t...
A customer-oriented approach to business: what it is and how to harness it
Oct 26, 2023
True champions of customer experience often face an uphill struggle trying to change their company’s mindset or start new initiatives. Invariably, it’s more challenging...
What is cross-cultural management?
Oct 20, 2023
Multinational corporations and international businesses often have to navigate a complex mix of cross-cultural differences within their organisations. For example, depending on whe...