Abertay University
Ben Nancholas
Ben Nancholas is a higher education content specialist with a passion for creating engaging and impactful content. With over 8 years’ experience in the sector, he has worked with renowned institutions such and the University of Surrey and Portsmouth. Ben’s expertise lies in creating compelling content that resonates with current and prospective students, faculty members, and all major stakeholders in the higher education sector. Throughout his career, Ben has developed a diverse range of content including website copy, articles, white papers, email campaigns and newsletters.
Latest articles
How to create an effective customer journey
Jul 26, 2024
In today’s competitive business landscape, understanding and optimising the customer journey is paramount for conversions and success. Having a well-crafted customer journey that...
Adapting the customer journey to changing consumer behaviours
Jul 12, 2024
It would be an understatement to say that consumer behaviour changes rapidly – in the words of McKinsey, it is ever-evolving and always surprising. This means that customer journ...
Exploring the landscape of leadership: What are the main leadership theories and styles?
Jun 7, 2024
Effective leadership is the cornerstone of organisational success, driving teams towards shared goals and inspiring growth. Yet, the concept of leadership is multifaceted, with var...
What is corporate social responsibility?
May 31, 2024
Corporate social responsibility, or CSR, is a term used by organisations to describe their initiatives – and their commitment – to have a positive impact on society. This impac...
The role of a CEO in ensuring regulatory compliance
May 17, 2024
The ever-changing nature of the compliance and regulation field creates challenges for chief executive officers (CEOs) and business leaders – but it also creates opportunities. E...