Ben Nancholas

Ben Nancholas

Ben Nancholas is a higher education content specialist with a passion for creating engaging and impactful content. With over 8 years’ experience in the sector, he has worked with renowned institutions such and the University of Surrey and Portsmouth. Ben’s expertise lies in creating compelling content that resonates with current and prospective students, faculty members, and all major stakeholders in the higher education sector. Throughout his career, Ben has developed a diverse range of content including website copy, articles, white papers, email campaigns and newsletters.

Latest articles

Business and brand strategies to build customer loyalty

Sep 6, 2024

Customer loyalty refers to the ongoing willingness of a customer to engage with a business – buying their products, using their services, choosing them over competitors – over ...

The role of technology in modern business administration

Aug 1, 2024

In today’s highly competitive, globalised, ever-changing, and often-volatile business environment, digital transformation is a necessity rather than a luxury. The last few years,...

How to create an effective customer journey

Jul 26, 2024

In today’s competitive business landscape, understanding and optimising the customer journey is paramount for conversions and success. Having a well-crafted customer journey that...

Adapting the customer journey to changing consumer behaviours

Jul 12, 2024

It would be an understatement to say that consumer behaviour changes rapidly – in the words of McKinsey, it is ever-evolving and always surprising. This means that customer journ...

Exploring the landscape of leadership: What are the main leadership theories and styles?

Jun 7, 2024

Effective leadership is the cornerstone of organisational success, driving teams towards shared goals and inspiring growth. Yet, the concept of leadership is multifaceted, with var...