Ben Nancholas
Ben Nancholas is a higher education content specialist with a passion for creating engaging and impactful content. With over 8 years’ experience in the sector, he has worked with renowned institutions such and the University of Surrey and Portsmouth. Ben’s expertise lies in creating compelling content that resonates with current and prospective students, faculty members, and all major stakeholders in the higher education sector. Throughout his career, Ben has developed a diverse range of content including website copy, articles, white papers, email campaigns and newsletters.
Latest articles
Enhancing the customer journey: post-purchase stages and touchpoints
Oct 14, 2024
How aware are you of an individual customer’s path to purchasing a product, and beyond? After all, customers rarely purchase on a whim. Gaining a deep understanding of how your c...
Business and brand strategies to build customer loyalty
Sep 6, 2024
Customer loyalty refers to the ongoing willingness of a customer to engage with a business – buying their products, using their services, choosing them over competitors – over ...
The role of technology in modern business administration
Aug 1, 2024
In today’s highly competitive, globalised, ever-changing, and often-volatile business environment, digital transformation is a necessity rather than a luxury. The last few years,...
How to create an effective customer journey
Jul 26, 2024
In today’s competitive business landscape, understanding and optimising the customer journey is paramount for conversions and success. Having a well-crafted customer journey that...
Adapting the customer journey to changing consumer behaviours
Jul 12, 2024
It would be an understatement to say that consumer behaviour changes rapidly – in the words of McKinsey, it is ever-evolving and always surprising. This means that customer journ...