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MBA with Data Analytics

Steer yourself towards data-driven success

Apply By

17 April 2023

To Start

01 May 2023

  • icon_timer_white Programme length: 24 months
  • icon_money_white Fees: £7,500

Get further information on your degree

Why Abertay?

University of the Year for Teaching Quality *

Top 10 in the UK for Student Satisfaction **

Top 10 in the UK for Student Satisfaction with Teaching, Course and Feedback ***

95% of graduates in full-time work or study within six months of graduating

100% online, with six
starts per year

Pay per module

* Times and Sunday Times Good University Guide, 2021 | ** NSS, 2020 | *** Guardian University Guide, 2020

Learn essential skills needed to progress your career

An increasing number of organisations now use the power of data to maximise efficiency and success, and are gathering information at a growing rate. Due to this, data-driven specialists are in high demand across multiple industries.

This online MBA with Data Analytics will teach you up-to-date knowledge on how data and information can be examined to produce positive results, alongside a thorough grounding in business which will give you the skills to progress into leadership positions.

Steer yourself towards success with our MBA with Data Analytics

What you'll learn

This MBA programme will give you the skills and knowledge needed to develop your career and progress into senior leadership positions within organisations that have data at the core of their operations.

You will develop an in-depth knowledge of the benefits of being a data-driven leader, and will develop your ability to communicate key findings to stakeholders across a business in a clear and confident manner.

On successful completion of this MBA with Data Analytics, you will be able to:

Evaluate and use complex and large data sets, and interpret analytical findings for a range of business decision-making situations


Demonstrate critical understanding and integration of management and leadership knowledge within a local and international context


Select and apply appropriate tools and techniques to different problem situations in meeting strategic organisational aims


Critically appraise complex business and financial risks, and manage strategic challenges in regional and global contexts, and provide recommendations for innovation and business transformation


Synthesise multifaceted information and communicate in a concise, professional manner to inform decision making


Global People Management

This module provides an in-depth understanding of the theoretical underpinnings and the practical implications of international approaches, models and regulations of managing people in a global context. Through this module you will examine the different models of international human resource management, the major employment policies of multinational companies and the problems that arise when operating in different countries.

Project Management

Managing a project is akin to managing a micro-organisation. Everything is there – handling budgets, managing people, leading change, analysing and treating risk, dealing with contractors, managing stakeholder expectations, and overseeing all aspects of the project. In this module you will use various tools and techniques to help understand what is going on in your project and to ensure that you develop a quality product, service or process that is delivered on time, in budget and to specification.

Leadership in a Changing Environment

This module equips you with an understanding of the complex nature of leading and managing people when implementing and evaluating change in organisations. The relationship between task, people and technology will be analysed in the context of organisational change. Factors that necessitate change and the main indicators of change are critically analysed. Different approaches to leadership are examined, as are alternative models of organisational change.

Research Methods

This module is designed to introduce you to research methods and statistical analysis. Theoretical, historical and statistical concepts are taught using both quantitative and qualitative techniques that allow you to put theory into practice and conduct an in-depth research project.

Budgeting & Financial Control

Within this module, you will learn how to critically analyse the accounting approaches that go towards the creation of financial accounts and budgeting. You will also develop the skills necessary to evaluate common financial control mechanisms and tools to help with financial decision making.

Data for Decision Making

Generating useable data for decision making is a task that needs an awareness of many factors. To be able to do this you need to firstly understand the question being asked and then the data that you possess. Do you have all the data you need? If not, how will you find it? How will you clean it? How will you process it and present it in a way that is beneficial to the decision maker? All these technical questions will be answered in this module.

Contemporary Issues in Marketing

This module enables you to gain an in-depth understanding of and critically evaluate contemporary issues in marketing, from a theoretical and practical perspective. Given the fast-changing nature of contemporary digital marketing practice and of the context in which it takes place, the module explores recent developments and emerging issues in the field to provide you with an up-to-date, evidence-based perspective on digital marketing and its broader societal implications.

Business Analytics

This module will examine the strategic implications of using data in different areas of the business. You will look at new sources of information, such as social media, and how these can be used to gain a better understanding of our potential and current stakeholders, the business environment and your own organisation. You will also examine some of the challenges of data management such as laws protecting individual’s data and moving data between different legal jurisdictions. Additionally you will explore some of the technological advances that are helping organisations to collect and interrogate data, such as artificial intelligence.

Strategy Management

To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets. The way in which organisations attempt to develop such competitive advantage constitutes the essence of their strategy. This module considers the impact of current and emerging economic, political, digital and cultural factors and the relationship between strategy, stakeholder expectations and organisational performance. The strategic implications of e-business and the resulting digital transformation is also discussed.

Research Proposal

This is your opportunity to shape the project you will undertake in the capstone module. In the research methods module, you will have learnt different approaches to undertaking a research project and these will help guide you in your management investigation.

Management Investigation

This is the capstone to the MBA programme. The focus of this capstone will be directly related to any pathway you have studied. Regardless of which MBA you have taken, what you are assured of is a project which will be directly related to an authentic business challenge and you will be able to deepen your knowledge in the area you want to concentrate on.

What you’ll study:

  • Business analytics
  • Data for decision making
  • Global people management
  • Project management
  • Leadership in a changing environment
  • Budgeting and financial control
  • Contemporary issues in marketing
  • Strategy management

Designed with your future in mind

Our online MBA with Data Analytics is suited to mid-level professionals across multiple sectors who are aiming to progress into data-driven leadership positions. It is taught with an international outlook, giving you in-depth knowledge of business on a national and international scale.

Taught part-time, you can continue to work in your current role and apply what you learn to boost your progression opportunities.

Who our MBA with Data Analytics is suited to

Entry requirements for home and international students

To study this MBA, you must have:
  • A degree, or equivalent professional experience
  • A minimum of two years of relevant professional exerience
English language requirements:
  • IELTS 6.0 and equivalents

Start dates

We have six start dates a year, so you can begin your studies within weeks.

Become a specialist in harnessing data for success with this 100% online MBA with Data Analytics