Abertay University
Business and brand strategies to build customer loyalty
Sep 6, 2024
Customer loyalty refers to the ongoing willingness of a customer to engage with a business – buying their products, using their services, choosing them over competitors – over ...
Results for Category: MBA
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The role of technology in modern business administration
Aug 1, 2024
In today’s highly competitive, globalised, ever-changing, and often-volatile business environment, digital transformation is a necessity rather than a luxury. The last few years,...
How to create an effective customer journey
Jul 26, 2024
In today’s competitive business landscape, understanding and optimising the customer journey is paramount for conversions and success. Having a well-crafted customer journey that...
Adapting the customer journey to changing consumer behaviours
Jul 12, 2024
It would be an understatement to say that consumer behaviour changes rapidly – in the words of McKinsey, it is ever-evolving and always surprising. This means that customer journ...
Exploring the landscape of leadership: What are the main leadership theories and styles?
Jun 7, 2024
Effective leadership is the cornerstone of organisational success, driving teams towards shared goals and inspiring growth. Yet, the concept of leadership is multifaceted, with var...