Abertay University
Managing information technology projects
Mar 15, 2023
Information technology project management is the term used for the planning, organisation, and management of information technology (IT) projects within organisations. IT pro...
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Entrepreneurship: an explainer
Mar 7, 2023
Entrepreneurs are some of the most creative innovators in the business world. They build new businesses around their ideas, often taking a personal risk in the pursuit of the enter...
Why a customer value proposition is essential for marketing your business
Mar 3, 2023
It’s the raison d’etre of a business, answering the critical question of why a customer would choose your product or service instead of your competitors’ version. We look at ...
How to make an effective business plan
Mar 3, 2023
‘Failing to plan is planning to fail’ – the old adage is particularly true when it comes to business. Here we look at the why, what and how of writing an effective and succes...
Giving back: why corporate social responsibility matters
Mar 3, 2023
Not only can it give your business the feel-good factor and improve its brand image and public relations, but it can build trust, give a competitive edge and help to make cost savi...